product + brand + business storytelling
Meaning-Driven Strategies That Yield Results
MARKETING = MEANING
Consumers enjoy almost limitless choice and so do your employees.
Why should they buy from you?
Why should they work for you?
If you hope to win their loyalty and trust, you'll have to do more than deliver functional performance or a competitive wage. You'll need for your product, your brand, your business to MEAN something to them.
Not every enterprise claims to be mission-driven, but every organization has a story. The ability to tell that story is absolutely fundamental to creating meaning.
bACKGROUND
I've worked with consumer brands for more than 25 years in leadership roles ranging from consumer insights and innovation to ecommerce and marketing.
I've launched category-defining products in multiple industries and helped take US-based lifestyle brand YETI public on the New York Stock Exchange.
(More here: https://www.linkedin.com/in/rob-murdock-443480109/)
Along the way, I developed high-achieving teams and drove record-breaking business results using the not-so-secret weapon that now serves as the focus of my consulting work: storytelling.
thE woRK
Murdock Enterprises helps consumer brands and business leaders across a range of industries leverage storytelling to build better:
- Strategies
- Products
- Visual Merchandising + Assortments
- Marketing Campaigns + Corporate Communications
- Teams
- Investor and Board Presentations
Our services include research design, copywriting and creative production, visual merchandising, product design and roadmap planning, leadership coaching and mission/vision/values workshops.
lET'S cONNECT
ME = Rob Murdock
With offices in Portland, Oregon USA and Amsterdam, Netherlands, Murdock Enterprises is both a "one man show" and a virtual agency with expertise across a broad range of marketing and management functions...except supply chain. For that, you're on your own!
Message ME on WhatsApp
Murdock Enterprises (ME)
Meester Cornelisstraat 15, 2023 DE Haarlem, Netherlands
Copyright © 2022 Murdock Enterprises (ME) - All Rights Reserved.
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